Do you want to find the best webinar software for your company?
There are a variety of webinar platforms available that allow you to host live webinars as well as automated evergreen webinars to connect with your audience and grow your business.
In this article, we’ll go over the best webinar software for small businesses and compare their features so you can pick the right one for your needs.
What Type of Webinar Software Should You Use?
There are numerous webinar platforms available. There are a few that offer live webinars. Some conduct conference calls, while others conduct live webinars (known as automated webinars), which are frequently used for lead generation and sales funnels.
When selecting webinar software, make certain that the platform you select allows you to accomplish your objectives.
The following are characteristics of an effective webinar platform:
- Excellent video quality and a dependable webinar hosting service with no delays or downtime
- Live and automated webinars for lead generation are both possible.
- Real-time chat features allow you to interact with your audience and respond to questions in real time.
- Multiple presenters and hosts are possible.
- Presenters will be able to share their screen and record the webinar for future replays.
- You can connect with users after the session with seamless integration with third-party email marketing services, marketing automation tools, and CRM software.
- To increase registration and attendance, create smart webinar registration and landing pages.
- Actionable webinar analytics that show you what’s working and what isn’t so you can fine-tune your webinar for the best results.
Aside from these webinar features, you’ll want a webinar software that provides excellent customer service and competitive pricing.
With that in mind, let’s look at the best webinar software for small businesses.
1. Livestorm
Livestorm is a popular webinar software that offers three different types of webinars: live video, on-demand, and automated.
Because they offer browser-based webinars, they’re a rapidly growing webinar platform among marketers. This means that your users will not need to download any software in order to participate. The use of frictionless registration has been shown to increase webinar attendance.
All web browsers, including Google Chrome, Firefox, and Safari, are compatible with Livestorm web conferencing.
It includes all of the essential webinar features, including HD video, chats messaging during webinars, screensharing, live Q&As, audience polling, automatic email reminders, document sharing, and more.
The webinar can be used for live events, product demos, customer training sessions, company communication, and even teaching online courses, as Livestorm aims to be a comprehensive video communication platform.
You can enlist the help of teammates as moderators to assist you in hosting and engaging with your audience. Their webinar data insights allow you to assess your performance and make improvements to your conversions.
It uses built-in integrations and Zapier to connect with over 1000+ marketing platforms, allowing you to send customer data wherever you need it to improve your workflow.
The best part is that they have very reasonable pricing for small businesses.
Pricing: A 20-minute webinar and up to 10 registrants are included in the free plan. For up to 100 live attendees, Pro plans start at $99 per month.
2. GoToWebinar
GoToWebinar is one of the world’s first and most widely used webinar software platforms. It was created by the same people who created the GoToMeeting video conferencing platform.
While it began as a live webinar solution, it has since evolved to include automated webinars with its Simulated Live feature, which allows you to create and schedule pre-recorded webinars.
They offer a wide range of features, including live presentations, webinar templates, event management, custom registration, webinar polls and surveys, webinar recording, and more. They are one of the original webinar platforms.
Because it is used by both small and large businesses, they have seamless integration with all of the popular marketing automation tools like Mailchimp and CRM platforms like Salesforce.
Their detailed analytics reports show who attended, how interested they were, what questions they asked, and much more, allowing you to fine-tune your webinar strategy to grow your business.
GoToWebinar’s video quality and dependability are its best features. They’re a leading webinar platform if you’re looking to host online events or virtual conferences.
For up to 100 participants, pricing starts at $59 per month. Even for large virtual events, their pricing scales with the number of attendees, but it’s still very affordable.
3. EasyWebinar
EasyWebinar is a popular webinar platform among marketers because it allows them to host both live and automated evergreen webinars.
Their live webinars include a high-definition video with no delays, real-time chat, multiple presenters, recording and archiving capabilities, screen sharing, and more.
You can use their EasyCast feature to livestream on multiple social media platforms at the same time, such as YouTube Live and Facebook Live.
Their automated webinars make it simple to run evergreen webinars that cater to users’ local timezones, allowing you to reach a larger audience. To collect more leads and build a high-converting sales funnel, you can easily repurpose any of your live webinars and convert them into automated webinars.
You can use their customization options to match your brand’s style to the webinar templates. With landing page builders like SeedProd, Clickfunnels, Leadpages, and others, you can host a registration form on your own website using their registration embed option.
They work with all of the major email marketing services, allowing you to engage users by sending offers, notifications before and after the webinar, and more.
With up to 100 live attendees, pricing starts at $78 per month. On this plan, you can use their YouTube live integration to have an unlimited number of live attendees.
4. Stealth Seminar
Because it is entirely focused on helping you maximize evergreen webinars and automate your sales funnel, Stealth Seminar is known as the best-automated webinar platform.
Stealth Seminar allows you to run pre-recorded webinars as if they were live, allowing you to better leverage user timezones, avoid technical issues like low internet bandwidth, and eliminate presentation nerves.
You can also use YouTube Live to host live webinars or create a hybrid webinar that combines pre-recorded webinars with live chat to increase engagement.
Stealth Seminar includes pre-made templates that you can customize to help you convert more leads. Registration templates, smart CTAs, surveys & polls, and scarcity tools like countdown timers are all examples of this.
Small businesses have the option of adding fake attendees to make their webinars appear more common as well as authoritative. It is indeed a black-hat marketing strategy that employs the “fake it until you make it” method.
Registration opt-in, webinar attendees, webinar conversion rate, and total sales generated are all displayed in their webinar analytics. Engagement reports for specific call-to-actions are also available.
To fine-tune your approach, even more, Stealth Seminar helps to add sales pixel tracking, Facebook and Google retargeting pixels, as well as split testing.
Pricing: For 150 simultaneous attendees, pricing starts at $69.96 per month. Also included are up to 6000 global SMS reminders per month.
5. Zoom
For online meetings, Zoom is the most popular video conference call service on the market right now. Many people are unaware that Zoom has also entered the video webinar market.
This move was a no-brainer for the company, which is known for its high video quality and consistent streaming.
You can now run an interactive video webinar with screen sharing, Q&A chat, and the ability to like and up-vote questions using Zoom.
You can also use Zoom to poll attendees, promote them to panellists, use whiteboarding and annotation tools, and more.
Zoom allows you to record webinars and even add transcripts in addition to running live webinars. Practice sessions for pre-event panellists are also an option.
Zoom’s webinar platform is unique in that it allows you to have 100 panellists on screen at once, with over 49 of them viewable. This allows you to recruit attendees to serve as panellists and participate in the discussion.
They also let you live stream to an unlimited number of people at the same time on Facebook Live, YouTube Live, and other custom streaming services.
Zoom works with all of the most popular email marketing and CRM platforms. WPForms and the Automator Plugin can be used by WordPress website owners to automatically register users for Zoom webinars.
Although their built-in analytics and marketing tools aren’t as robust as some of the other webinar software on this list, their dependability and video quality are excellent.
Pricing starts at $40 per month for a group of 100 people. It does, however, become more expensive as it scales. For example, if you have 3000 attendees, Zoom will cost you $990 per month versus $499 with GoToWebinar.
6. Demio
Demio is a popular webinar software among marketers because it allows users to join the webinar in the browser with just one click, without having to download any software.
It allows you to host live webinars with webcam video, screen sharing, and direct uploading of your presentation slides to Demio.
Their user-friendly platform allows you to engage with your audience via interactive polls with statistics, launch offers and call-to-actions during the event, distribute handout gifts or bonus downloads, organise and answer user questions, chat with users via public or private chat, and even bring attendees to the stage.
You can also download live webinars and turn them into automated webinars to share recordings or use in your sales funnel. To make it feel more real time, you can also join the automated webinar and interact in the live chat.
Pricing starts at $49 per month for a group of 50 people.
7. GetResponse Webinars
GetResponse, a popular email marketing service, has recently added a webinar feature to help users better organise their marketing efforts.
GetResponse webinars can be used to run both live and on-demand webinars. You can have up to 1000 live attendees, multiple presenters on stage, and an unlimited number of webinars.
The best part is that their marketing automation platform, which is included in the price, allows you to automatically follow up with your audience, run automated nurturing campaigns, and promote your special offers.
You have access to all of the powerful webinar features, including polls and surveys, screen sharing, webinar call-to-actions, interactive whiteboards, and more.
GetResponse includes built-in landing pages and sales funnels to help you improve your conversion rates. You can also use OptinMonster popups to increase the number of attendees and subscribers at your event.
Pricing: $99 per month for 300 people, which includes over 1000 email subscribers as well as all of their marketing automation features.
Which Webinar Software (Expert Pick) Is the Best?
We believe that GoToWebinar, LiveStorm, and EasyWebinar are the best webinar software on the market after reviewing all of the popular webinar platforms.
They provide all of the necessary webinar features, as well as high-quality video streaming and reasonable pricing.
Their conversion tools are tailored to your objectives, whether they are lead generation, sales, demos, or anything else. These platforms adapt to your company’s needs to ensure you get the best results possible.
We hope you found this article useful in your search for the best webinar software platform for your company. You might also be interested in our comparison of the best small business phone services.
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