Do you want to see if your WordPress posts are ranking for the keywords you want? The majority of newbies manually check their article rankings by typing keywords into Google. This does not provide a precise picture of where your articles rank for the target keyword. We’ll show you how to quickly see if your WordPress blog posts are ranking for the right keywords in this article.
Why Should You Check Your WordPress Posts’ Keyword Rankings?
You’ll learn how to optimise each article on your website for specific keywords if you follow our complete WordPress SEO guide. This will assist you in increasing the amount of traffic to your website.
The majority of newbies simply use Google to see if their posts are showing up for those keywords. Even then, they usually only look at the first or, at most, the second page.
The problem is that your article may rank well below the first two pages, or worse, it may not even rank for the keyword you desire.
If you manually check your keyword rankings, you’re missing out on valuable data that can help you improve your SEO rankings and drive more traffic.
So, let’s take a look at how to check keyword rankings for your WordPress blog posts properly.
One of the best SEO and keyword research tools on the market is SEMRush. It’s a full-featured SEO suite with all of the tools you’ll need.
It includes a robust organic research tool that displays keyword rankings for any domain name. Individual article URLs do not need to be typed in. It will fetch results for all URLs in that domain name automatically.
Simply type in the domain name you want to research, and SEMRush will provide you with a wealth of information. After that, go to the organic research tab to see a complete list of all the keywords for which your website is currently ranking.
The results can be sorted by position, URL, traffic, and other factors. You can also save the results as a CSV file and use your favourite spreadsheet programme to do your research offline.
SEMRush also allows you to track specific keywords, which they display on your dashboard so you can see their performance right away.
SEMRush can do the same thing for any domain name, which means you can use it to see which keywords your competitors are ranking for. You’ll also have access to their paid search traffic, paid keywords, and other useful data that you can use to outrank them.
2. Google Search Console
Google Search Console (formerly Webmasters Tools) is a set of Google tools designed to assist webmasters in optimising their sites for search.
You can track the performance of your website in terms of search results, impressions, click through rate, and position, among other metrics. It also allows you to submit an XML sitemap, which aids Google’s intelligent crawling of your website.
Click on the Performance report, then on Average Position Score to see your keyword positions.
Your reports will now include an average position column, thanks to Search Console. After that, scroll down to see the complete list of keywords for which your site ranks.
You can see how many clicks, impressions, and positions each keyword receives next to it in the search results.
The clicks, impressions, and position columns can all be used to sort the results. You’ll be able to see your top-ranking keywords if you sort by position. As you scroll down, you’ll notice keywords for which your site ranks higher in search results.
You can also export this information and open it in your preferred spreadsheet programme.
Another popular SEO tool among professional marketers is Ahrefs. It has a user-friendly interface and tries to make information understandable even to newcomers.
Simply type the domain name of your website into the search box, and it will generate a well-organized report with attractive graphs and charts.
All of your keyword rankings can be found in the organic keywords report. You’ll be able to see the search volume, keyword ranking position, keyword density, and more for each keyword next to it.
Using Keyword Rankings in WordPress to Increase Traffic
Let’s talk about how to improve your keyword rankings now that you know how to check them for your WordPress site.
Identifying which keywords need to be improved
It’s important to keep in mind that not all keywords are the same.
Ranking #5 for a high-traffic keyword, for example, is far superior to ranking #1 for a low-traffic keyword.
There are some aspects of this data that you might want to think about.
For example, ranking first may not always result in the most traffic. You’ll notice that some of your keywords are ranking well but aren’t getting many clicks or impressions.
You might discover some surprising keywords that you weren’t aware you were ranking for during this research. If these keywords have a lot of impressions and searches, you should see if you can change your content in a strategic way to improve rankings for them as well.
Increasing search engine rankings for specific keywords
After you’ve decided which keywords you’ll focus on, you can see which of your articles are ranking for those terms and what you can do to improve their optimization.
Here are some pointers:
Check the keyword density in your content to see how many times it appears. The Yoast SEO plugin can help you with this. Simply type ‘Focus Keyword’ into the SEO meta box, and the analysis, including keyword density, will appear.
Information that is no longer valid It’s possible that your article is outdated, lacking in content, or containing outdated information. It can be given an SEO boost by updating it with newer information and simply improving the content.
Internal Referencing When you link to an article from another page on your site, this is known as internal linking. Linking to an article in other related content can help it rank higher in search engines. When linking to it from other articles on your website, use your target keyword as the anchor text.
Find out what your website’s visitors are up to.
SEMRush and Google Search Console can help you figure out your keyword rankings, but they can’t tell you how many people are reading your articles, where they’re coming from, or what they’re doing while they’re there.
When it comes to planning your content strategy to rank for specific keywords, all of this information is critical.
Google Analytics comes in handy here. It displays the number of pageviews for your articles, as well as your top content, visitor data, and more.
For beginners, Google Analytics can be difficult to set up, which is why we recommend MonsterInsights. It is a WordPress Google Analytics plugin that allows you to easily install Google Analytics and view all reports from within your WordPress dashboard.
We hope that this article has assisted you in determining whether or not your WordPress posts are ranking for the correct keywords.
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