Do you want readers to be able to subscribe to your WordPress blog with ease?
Many businesses overlook the advantages of maintaining a direct email connection with their customers. You can increase traffic, increase sales, and build a relationship with your audience by having people subscribe to your email list.
We will show you how to add email subscriptions to your WordPress blog as well as start growing your email list in this article.
Why Should You Include an Email Subscription Option on Your Website?
While social media is a great way to reach out to your audience, email remains the most reliable method of communication.
Because you can email subscribers whenever you want, it gives you a direct connection to your readers. You also have control over email, whereas social media platforms give you very little control.
For example, you can post to social media followers but due to algorithms that decide your reach, just a portion of them might see your content.
It may appear that adding an email subscription option to your website is difficult, but it isn’t.
It’s become quite simple, and you can get started in just a few clicks with all of the email marketing software available today.
Because there are so many options for email software, we’ll highlight a few that we think are the most effective.
How to Integrate an Email Subscription Form into Your WordPress Website
You’ll need to have an email marketing service to get started.
Constant Contact is the most user-friendly email marketing service for small businesses, which is why we recommend it.
It has built-in tools for tracking email performance, such as open and click rates. These tools can assist in making long-term decisions that will improve your email campaigns and also help you grow your business.
Their Email Plus plan includes features like:
- Donations made through the internet
- Subject line A/B testing
For the time being, we’ll demonstrate how to use Constant Contact to create an email subscription option in WordPress. Even if you use a different email service, you can still follow along because the concepts are the same.
How to Build an Email Subscription List
Signing up for Constant Contact is the first step. Simply go to their home page, click the’sign up for free’ button, and fill out the form.
It’s time to start building your email list after you’ve created your account.
An email list is simply a collection of email addresses that your subscribers provide when they sign up for your newsletter.
To begin, go to the top of your Constant Contact dashboard and click the ‘Contacts’ button.
This will direct you to the contact information page. Then, on the right, click the blue ‘Create List’ button.
You’ll be asked to give your email list a name. It can be anything you want, but for this example, we’ll call it ‘My Newsletter.’
And that’s all there is to it. You now have a new list to which people can subscribe.
The very next step is to include an email subscription form on your WordPress website for visitors to sign up.
Using WordPress to Add an Email Subscription Form
Constant Contact has an email signup form builder, but the WPForms plugin is the quickest way to get started. It integrates seamlessly with Constant Contact, making it simple to set up an optin form.
You must go to WPForms » after activation. Choose the ‘Newsletter Signup Form’ template from the ‘Add New Page’ menu.
On the following page, in the marketing tab, you’ll be prompted to set up your email marketing service. In a moment, we’ll get to that.
With the form builder interface, WPForms will now display a sample newsletter signup. The form will have fields for first and last name as well as an email address.
If you’d like, you can alter the form’s fields. You could, for example, include a field for your full name and email address. You can change the title of a form field or move it up and down by clicking it.
Click the big orange ‘SAVE’ button at the top when you’re finished with the signup form.
Now you can create your confirmation message. When a user submits a form, this is what they will see.
Simply click the ‘Settings’ tab, then the ‘Confirmation’ section.
WPForms displays a confirmation message by default, which you can customize. You can also change the type of confirmation and direct users to any page or URL you want.
Now that you’ve completed your newsletter sign-up form, you can move on to the next step. Let’s make it work with Constant Contact.
Select ‘Constant Contact’ from the ‘Marketing’ tab.
After that, click the ‘Add New Connection’ button, and a popup will appear asking you to give your connection a name. Ours was dubbed ‘My Newsletter Form,’ but you can call it anything you want.
After that, go to Constant Contact’s website and click the ‘Click here to register’ link.
You’ll be prompted to allow WPForms to connect to your Constant Contact account in a popup window.
To proceed, click the ‘Allow’ button.
To register your form, you’ll be given a long authorization code.
Copy the authorization code and paste it into the WPForms settings, along with an account nickname. You can call your account nickname whatever you want.
Finally, to proceed, click the connect button.
On the next screen, you’ll be able to choose which fields from your form you want to send to Constant Contact.
We chose ’email’ and ‘full name,’ but you have the option to choose as many as you want. Just make sure those two fields are present in your newsletter sign-up form.
When you’re finished, press the large orange ‘Save’ button.
We’d like to put the form on our WordPress website now that we’ve got it set up. We’ll put it in our sidebar for this example. The form, however, can be placed on any page.
Add the WPForm widget to your sidebar by going to the Appearance » Widgets page.
Select your newsletter signup form after giving your widget a title. Remember to save your widget settings by clicking on the save button.
To see your email subscription form in action, go to your website.
Your sidebar now has an email subscription box. And anyone who fills out their name and email address becomes a subscriber to your newsletter.
Let’s look at how to send emails to your subscribers now that everything is in place.
How to Create and Send Emails to Your Blog Readers
Regular emails or an RSS feed are two options for people to receive your updates.
When you use the RSS feed method, users will receive an email every time you publish a new blog post. It is, however, less effective, with very low open rates and users becoming irritated when they receive too many emails.
We recommend that you write your emails by hand. This allows you to personalize and converse with your recipients, add any content you want, and control the frequency of your emails.
Most well-known bloggers send out a weekly email newsletter. You can customize the frequency of your emails and schedule them ahead of time so that your subscribers receive them on the same day and time each week.
To begin, go to your Constant Contact account dashboard’s ‘Campaigns’ page and click the ‘Create’ button.
Then, under ‘Choose a campaign,’ select ‘Email.’
The next step is to give your newsletter a name. This is for organization purposes only, and you can change it at any time.
After clicking ‘Open in editor,’ you’ll be able to select a template. For this example, we have used the Basic Newsletter format, but then you can use any format you want.
You can edit, add to, or remove any of the elements you see on the next page. As an example, here’s how ours looks:
The subject and preheader are located at the top of the page. To change this, simply click the area in question and type in whatever you want.
You’ll see a few options on the left side that you can drag into your newsletter template. You can include text, buttons, images, and other elements.
We used only few photos, some text, and also links in this example. You can highlight any text to add a link to your newsletter.
Click the chain link icon, then paste the following link into your blog post:
You’re ready to go now that you’ve clicked ‘Insert.’ Finally, in the upper right corner, click ‘Continue,’ and you’ll see the following:
Make sure the box next to your list (My Newsletter) is checked, and then click the top-right ‘Send Now’ button.
This is how you manually send your first email. You can also choose to send it later and set a date.
You can repeat this process whenever you want to update your blog’s subscribers.
How to Increase the Number of People Who Subscribe to Your Email List
Did you know that 70% of people who visit your website never return? This is why you’ve included an email subscription option on your blog so users can be notified when new content, offers, or services are available.
Adding one sign-up form to your sidebar, however, is insufficient. You’ll need to come up with new ways to rapidly increase your email subscriber count.
This is where OptinMonster enters the picture. It is the world’s best conversion optimization software, assisting you in converting more website visitors into subscribers.
You could also create opt-in forms that convert well and have also been examined on thousands of websites rather than embedding a form in your sidebar that would likely go unnoticed.
Floating header and footer bars, slide-in boxes, welcome mats, inline forms, and lightbox popups are all available with OptinMonster.
The next step is to pick a campaign template that you can further customize to your preferences:
For example, when someone is about to hit the back button in their browser, you can set up a popup on your site. An exit-intent popup is what this is called.
So, just as someone is about to leave your site, they have the opportunity to subscribe, which many do because this has been tested on thousands of sites.
What’s even better is that OptinMonster works seamlessly with any email marketing software and any website. Check out these tried-and-true methods for expanding your email list faster for more information.
We hope you learned how to add email subscriptions to your WordPress blog from this article.