Would you like to track and reduce WordPress form abandonment?
Form abandonment leads to lower conversions and revenue. Wouldn’t it be great if you could track and recover abandoned form leads?
We will tell you how to easily track and reduce form abandonment in WordPress in this article.
What exactly is Form Abandonment?
Form abandonment refers to situations in which a user abandons a form without submitting it. This could be due to a faulty form, a poor user experience, or unidentified causes such as users changing their minds.
It is applicable to all forms on your website. It could be your email newsletter form, a WooCommerce checkout form, a contact form, or something else entirely.
Form abandonment occurs when users arrive at the form and decide not to fill it out or abandon it halfway through.
Why Should You Reduce Form Abandonment?
Forms are critical to the success of any website. You require them to expand your email list, increase eCommerce conversions, and expand your business.
However, over 77% of online shoppers abandon their checkout forms. In terms of unfinished sales, that’s a lot of money.
Form abandonment tracking allows you to stay on top of your game.
First, you’ll be able to determine which forms are frequently abandoned. After that, you can determine what you can do to improve them.
That being said, let’s begin with the form tracking section.
Tracking Form Abandonment in WordPress
MonsterInsights is the best way to track form abandonment on your WordPress website.
It is the most popular Google Analytics plugin for WordPress, allowing you to easily track website traffic with Google Analytics.
To use the Form addon, you must have at least their Pro plan.
You must first install and activate the MonsterInsights plugin. See our step-by-step guide on how to install a WordPress plugin for more information.
Once activated, navigate to the Insights » Settings page and enter your license key. This information can be found on the MonsterInsights website under your account.
If you already have a Google Analytics account, you can use the MonsterInsights set up wizard to connect to it.
If you don’t already have a Google Analytics account or need more detailed instructions, check out our beginner’s guide to installing Google Analytics in WordPress.
After you’ve configured MonsterInsights, it’s time to configure form tracking.
Simply navigate to the Insights » Addons page, scroll down to the Forms addon, and click the Install button.
MonsterInsights will detect your WordPress form plugin and enable form tracking once you have installed and activated the forms addon.
You can check it by going to the Insights » Settings page and selecting the ‘Conversions’ tab. Your form builder will be listed under the ‘Enable Form Conversion Tracking’ option.
Now that everything is in place, all you have to do is wait a few hours for MonsterInsights to collect data as your website visitors fill out forms.
Using MonsterInsights to View Form Reports
MonsterInsights makes it simple to understand Google Analytics reports. The form addon displays how users interact with forms on your website in terms of conversions and form abandonment.
Simply navigate to the Insights » Reports page and select the Forms tab.
On your website, you’ll see a list of forms along with their impressions, conversions, and conversion rates.
There are forms with a high number of impressions but a low conversion rate. These are the forms that your users are looking at but not completing.
Let’s look into what’s preventing users from completing those forms.
Using WPForms to Recover Abandoned Form Entries
WPForms is the most effective WordPress contact form plugin available.
It includes a form abandonment addon that allows you to track abandoned forms and even save partial entries. You can then approach those users as potential customers.
To use the Form Abandonment addon, you must have at least their Pro plan.
You must first install and activate the WPForms plugin. See our step-by-step guide on how to install a WordPress plugin for more information.
After activation, go to WPForms » Settings and enter your license key. The above details can be accessed in your account on the WPForms website.
Then, navigate to WPForms » Addons and install the Form Abandonment Addon.
After that, you are ready to create forms that can save abandoned forms automatically.
To create your first form, simply navigate to WPForms » Add New.
You’ll be asked to give your form a title and then select a template. WPForms includes some pre-made templates for various scenarios. You can also start from scratch by using a blank template.
WPForms will then load the form entries. By clicking on the existing entries, you can edit them. You can also reorder them or add new fields from the left column.
When you’re finished with the form entries, go to the ‘Settings’ tab in the left column but also select the ‘Form Abandonment’ option.
You can enable the form abandonment feature for this specific form from here. When you’re finished, save your form and exit the builder interface.
Let’s now add this form to your WordPress website. Simply edit the post or page where you want the form to appear, and then insert the WPForms block into the content editor.
Then, from the drop-down menu, select the form you created earlier. You are now able to save or publish your post or page.
Allow a few days for your form to collect entries. After that, you can view all of your form entries by going to WPForms » Entries.
For entries where a user decided to leave the form without submitting, the status will be abandoned.
You can view the data captured by your abandoned form by clicking on Entries.
Tips to Lessen WordPress Form Abandonment
Up to this point, we’ve learned how to track as well as recover abandoned forms in WordPress.
Let us now discuss how to reduce form abandonment.
First, you must determine why a form is not converting well. You don’t have to make an educated guess when you can run actual tests first.
1. Increase the speed of form pages
One of the most common reasons for users abandoning shopping carts and online forms is a lack of speed.
According to a StrangeLoop case study, a one-second delay in page load time can result in a 7% loss in conversions, an 11% decrease in page views, and a 16% decrease in customer satisfaction.
Using an online speed test tool, evaluate the speed and performance of the pages containing your forms.
If your form pages are taking too long to load, you should read our WordPress speed optimization guide to improve performance.
2. Design Better Forms
As a website owner, you want to gather as much useful information as possible so that you can better serve them.
However, this may cause your forms to become longer, and users dislike long forms.
Here are a few tips to help you improve your forms.
- Remove any extraneous form fields. These are the form fields that are unnecessary and can be skipped.
- Make use of multi-page forms. If you need to create longer forms, consider using multi-page forms. They are simpler to fill out and provide a far superior user experience.
- When possible, use form landing pages. Using form landing pages allows you to remove distracting clutter from the screen.
- Make your forms more interactive and enjoyable by using conversational form styles.
3. Make use of Conversion Optimization Software
If you’re serious about increasing form conversions, you should start with OptinMonster.
It is the most effective conversion optimization software on the market, assisting you in converting website visitors into subscribers and customers.
Exit-intent popups are included with OptinMonster. This enables you to display targeted popups to users who are about to leave a page. Using this on your form pages will help you reduce form abandonment on your website significantly.
See this tutorial on how to make a coupon popup with OptinMonster for more information.
We hope you found this guide useful in learning how to track and reduce form abandonment in WordPress. You might also be interested in our recommendations for the best email marketing services.
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