Are you looking for tried-and-true methods to increase the number of people who subscribe to your email list?
Beginners frequently simply add a sidebar optin form to their website and wait for users to sign up. As a result, subscriber growth is slow.
You must clearly communicate the value and provide multiple opportunities for your users to join your email newsletter before they leave your site if you want to see faster growth.
In this article, we’ll share our tried and true methods for rapidly growing your email list that are simple to implement.
The First Steps
The first step is to make sure you’re using a reputable email marketing service.
Your emails will not end up in the spam folder if you use the best email marketing company. It also gives you the tools you need to build and grow your email list.
Constant Contact is a service that we recommend. It is one of the world’s largest and most well-known email marketing service providers.
After that, you’ll require OptinMonster. It is the world’s best lead generation software. It aids in the conversion of website visitors who have left without leaving an email address into email subscribers.
Let’s look at some of the most effective ways to grow your email list now that you have the best tools.
1. Use a variety of sign-up forms
Many beginners start with a simple newsletter signup form in their sidebar, as we mentioned earlier.
You’ll need multiple signup forms if you want to get more email subscribers. This increases the number of people who can join your email list.
Combining your sidebar signup form with a sticky floating bar or a lightbox popup is a great idea. These highly effective campaign types increase the visibility of your signup forms.
You can set time and action based triggers in OptinMonster’s Display Rules so that your users don’t see all of the optins at once.
You can, for example, use a display rule only to show a floating footer bar optin whenever the user must have scrolled past the sidebar optin and only display a lightbox popup as they are about to leave.
2. Incorporate an Exit-Intent Popup into your design.
Exit-Intent® is OptinMonster’s advanced technology that tracks your user’s mouse behavior and displays a targeted email signup form just as they’re about to leave your website.
Consider it On-Site Retargeting.
To convert abandoning visitors into subscribers, combine this technology with full-screen welcome gates, lightbox popups, or other optin types.
On Yourblogmaster, we use an exit-intent popup, which has helped us grow our subscriber base by 600%.
Social Media Examiner Michael Stelzner used it to gain over 250,000 new email subscribers.
3. Make Content Upgrades Available
Content Upgrade is a marketing strategy in which you offer users the opportunity to receive exclusive bonus content in exchange for joining your email list.
- If you run a podcast, for example, you could sell show notes and transcription as a content upgrade.
- If you have a long-form blog post, you can sell a PDF downloadable version as an add-on.
- You can make a checklist or cheat sheet out of your blog posts and sell it as a content upgrade.
Here are 30 additional content upgrade ideas for you to consider.
The effectiveness of content upgrades is influenced by human psychology. People are more likely to complete a task if they initiate it themselves, according to the psychology principle known as the Zeigarnik Effect.
Because users are more likely to complete tasks when they take the initiative (click to download the content upgrade) (subscribe to your list).
4. Use WordPress to create fully or partially gated content.
The content on your website that can only be accessed after a visitor enters their email address is known as gated content. Plugins can be used to hide parts of your content or the entire blog post until the user provides an email address.
5. Hold contests and giveaways
Running a viral giveaway or contest is an easy way to quickly gain a large number of new followers and subscribers. A successful giveaway campaign does not necessitate an expensive prize.
Users can enter your contest by sending you an email, sharing it on social media, or following you on social media. This has a snowball effect, allowing you to reach a large number of new users.
RafflePress is the best WordPress giveaway plugin on the market, and we recommend it. It includes a drag-and-drop giveaway builder as well as a slew of social media actions to ensure your campaign’s success.
6. Make a Lead Magnet with Multiple Pages
A lead magnet (also known as an opt-in bribe) is an incentive you give to potential buyers in exchange for their contact information, such as their name, email address, phone number, and so on.
Lead magnets include blog posts with password-protected content, content upgrades, and premium content.
Lead magnets must add value to your users’ experience. This could be in the form of an ebook, a resource newsletter, checklists, or workbooks, among other things.
7. Take advantage of special offers and discounts
A discount or an exclusive coupon can sometimes be the deciding factor in a customer’s decision. Why not take advantage of this opportunity to persuade them to join your email list?
If you’re using WooCommerce, you can create a coupon by going to WooCommerce » Coupons. Then, after users enter their email address, you can use OptinMonster’s “Success” view to reveal the code.
8. Use a Contact Form to Grow Your Email List Using a Contact Form to Grow Your Email List
Another excellent way to obtain a user’s email address is through contact forms. Users have already entered their email addresses, and a small checkbox allows them to subscribe without having to do so again.
WPForms is the best WordPress form builder on the market, and we recommend using it. It allows you to connect your forms to leading email marketing services and makes it simple to create forms using a drag-and-drop tool.
9. Include a sign-up button on your Facebook page.
For business pages, Facebook has introduced call-to-action buttons. These buttons are visible without scrolling and are prominently displayed on top of your cover image.
Here’s how to add a signup button to your Facebook page as a call to action.
You must go to your Facebook page and look for a blue “Add a button” button.
This will open a popup menu with multiple options. To sign up, go to the ‘Get in touch with us’ tab and select ‘Sign up.’
The next step is to provide a link to your website, which users will be directed to when they click the signup button.
Don’t forget to save your changes by clicking the add button.
10. Use Twitter Lead Generation Cards as a tenth option.
Another social platform you can use to boost your lead generation efforts is Twitter Ads.
Twitter even allows you to run lead generation campaigns directly from the platform. Users can sign up for your email list without leaving Twitter if you do it this way.
You can also use email signup forms to drive traffic to your website and convert them. You can create special deals for Twitter users and share the links with your followers via Twitter.
11. Make use of YouTube CTA cards
YouTube is one of the most popular social media platforms and the world’s second most popular search engine. You can use your YouTube channel to grow your email list if you use YouTube videos as part of your marketing strategy.
You can use YouTube action cards to create interactive information cards for your videos. You can use them to add call to action to your website and link them to lead magnets.
This tutorial will show you how to include YouTube action cards in your videos.
You can promote your email list on YouTube in a variety of ways. For more ideas, check out this guide on how to use YouTube videos to grow your email list.
Bonus: See how we use Cards on Yourblogmaster’s YouTube channel.
12. Use In-Line and After-Post Optin Forms
When a user has scrolled all the way down an article, optin forms appear afterward. This means they’re already interested in your content and are more likely to sign up as a result.
In-line optin forms can also be used within your blog posts. The point where users are most engaged with the content is in the middle of a long read. It’s a good idea to remind them to sign up at that point.
13. Add Polite Slide-in Scroll Box Forms to the mix.
As previously stated, most static signup forms are simply ignored by users. The goal is to draw the user’s attention away from the competition and toward your sign-up form.
Slide-in scroll box forms are ideal for this. They stay out of the way so users can focus on the content while using slide-in animation to draw attention to the sign-up form.
14. Bold Headlines with a Call to Action
Visitors’ eyes are drawn to the header area of your website when they first arrive. As a result, it’s the best place to put your call to action.
A WordPress theme with a large or full-screen header is required. You can also create custom pages with your own layout using a page builder plugin like Beaver Builder.
15. Make Use of Social Proof to Increase Sign-Ups
Social proof is a psychological phenomenon that describes a social behavior in which people feel more at ease following the lead of others. Marketers employ social proof as a strategy for assuaging customers’ fears and increasing conversions.
You can use social proof in a variety of ways to increase your subscriber count. On your landing pages, you can include testimonials, reviews, and the number of registered users, among other things.
You can also use TrustPulse’s bubble notifications to boost newsletter signups and eCommerce conversions.
16. Participate in gamified campaigns
Gamification, according to experts, can help increase user engagement. Did you know that gamified campaigns can also help you increase newsletter conversions?
On our MonsterInsights blog, we use a gamified campaign called Spin a Wheel to grow our email list and increase eCommerce conversions.
Simply follow the coupon wheel guide on the OptinMonster website to create a similar campaign.
17. Run a split-test on your opt-in forms.
Many newcomers continue to rely on guesswork to figure out how their website works. You must understand how different call to action, optin placements, colors, design, and copy affect your audience.
You can use A/B testing to see which optins perform better on your website. You can use these A/B testing tips to test and improve your optins on a regular basis.
We hope you found this article helpful in determining the best methods for expanding your email list.
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